WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. Gartner’s maturity model shows that among Infrastructure & Operations personnel, the current ranking on the maturity scale (stages include: Awareness, Committed, Proactive, Service Aligned, Business Partner) is 2.35 out of a possible 5. That means that majority of IT organization have not yet achieved a service-aligned view of their operations.
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Getting the most return from your IT investment starts with a clear view of all your hardware and software assets. IT asset management software should be able to discover IT assets throughout the environment (agent and agentless options) and connect IT assets to services for better change management and faster issue resolution. Look for manageability features that deploy, configure, and patch devices, operating systems, and applications.
When Facebook acquired WhatsApp for $19 billion in 2014, the companies said they wouldn’t put ads in WhatsApp because it would degrade the experience. But it also ditched its $1 annual subscription fee, leaving few monetization options beyond charging businesses for tools. The introduction of display ads and sponsored messages to Facebook Messenger may indicate a relaxation of WhatsApp’s stance against ads.