Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. IT departments and IT service providers may only deliver IT services, or may also be providers of business services. You can perform initial mapping of multiple or single business services in your organization using a method that best suits you. From there, we’ll present solutions that leverage your resources and help you regain a sharp focus on your business.
Cash in on consumers’ coupon-cutting craze with a direct-mail coupon service. Get started by selling ad space in a direct-mail coupon package to local businesses. When you mail coupons to local residents, your clients will benefit from the exposure and you’ll benefit from a first-class business of your own.
Ask an expert. At Guardian Pharmacy in Atlanta, which serves institutional clients such as long-term care facilities, CEO Fred Burke and his cofounders turned to Burke’s mentor when trying to figure out where there would be a market for the high-service model they wanted to offer.
Next, defining the business service requires mapping, which involves building the associations for an application and the underlying components supporting that application. The mapping process results in an illustration which shows the connections between the application and the components including switches, routers, database servers, web servers, application servers, etc.
Are you clothes-minded? Then try on the dry-cleaning pickup-and-delivery business for size. Provide pickup and drop-off at a place that’s convenient for busy professionals, then follow suit by arranging with a local dry cleaner to do the actual cleaning.