Kylie Jenner’s Influence On Social Media
One should not underestimate the celebrities influence on social media.This is due to their massive followers on social media. A tweet by Kylie Jenner toward Snapchat, for example, caused losses worth billions of dollars in one month. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. The reason for this Is mainly due to users stopping using the platform and opting for others with a similar concept but enhanced. Therefore, her tweeting about it made people aware. Social media companies should learn from this so that they can endorse celebrities since they are the backbone of their user base. Hence bringing in a celebrity will bring more people.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. Therefore having celebrities like Kylie Jenner promoting a product will, in turn, bring more people who follow her to use that product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line. The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
Being a businesswoman and a mother, Kylie Jenner uses her marketing skills to prove that women can do better.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family.She Therefore uses her social media success to prove this stereotype wrong. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The Existence of baby-inspired products for mothers has contributed to a major cosmetics boost.