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Business ServiceWe provide resources and information to help Canadians get their businesses going and growing. Packing up to move to a new home or office-not to mention unpacking on the other end-is enough to leave one feeling upended. Thank goodness for packing and unpacking entrepreneurs who, with their hassle- and time-saving services, make moving seem like magic.

Success is close at hand for mobile massage providers. Advertise your stress-relieving services at local workout clubs, spas and physical therapists’ offices. Then bring your trained hands-and a portable massage table-to clients’ homes or places of work.

Apple. Twitter. Box. Cisco. These are just a few of the global partners working with IBM Global Business Services (GBS); enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences via Cognitive data analytics, cloud technology and mobile app development. IBM GBS is a team of business, strategy and technology consultants who help clients envision their future as cognitive enterprises, all supported by the industry’s most sophisticated talent model. With global reach, outcome-focused methodologies and deep industry expertise, GBS empowers clients to digitally reinvent their business and get the competitive edge in the cognitive era in over 170 countries.

A simple way to think about the power of service models in relation to rapid problem isolation is that they reduce mean-time-to-know to zero. No more need for accusations flying in hastily arranged war-room meetings. With an accurate and always up-to-date service model, it is easy for an operations manager to assign work by service criticality – or, perhaps according to the service bringing in the most revenue.

If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.