Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Adam Smith ‘s book The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed “productive” and “unproductive” labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. The latter, however useful or necessary, created services that perished at the time of production and therefore did not contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term “immaterial products” to describe them.
Are you clothes-minded? Then try on the dry-cleaning pickup-and-delivery business for size. Provide pickup and drop-off at a place that’s convenient for busy professionals, then follow suit by arranging with a local dry cleaner to do the actual cleaning.
Telkom Solution provides an ICT-based provision called Digital Education Solution that will support the Government to modernize the education system across the country. Think of it this way: The Products and Services section answers the “what” question for your business. Make sure you fully understand the “what” factor; you may run the business, but your products and services are its lifeblood.
Netcracker’s Business Case & Go-to-Market Development services enable you to define the strategic and tactical aspects of your digital business transformation We aggregate market research and analyze prospective interaction channels, determining how personalized the initial business case needs to be.
Sometimes, it takes a little more than a kick of the tires to evaluate a used car. With some basic diagnostic equipment and mechanical know-how, however, used-car inspectors can help steer clients away from “lemons.” Developing a roster of appreciative customers puts you on the road to referrals-and success.