Essential Google Analytics Metrics
Google analytics metrics are fundamental when it comes to gauging the success and failure of a homepage. There is need for thorough acknowledgement of all Google analytics metrics available where one eyes the success of their website. There is a group of people who do not know much about these analytics and therefore, they lack preferences. Perusing through the information highlighted below enables you learn more about Google analytics metrics to mull over.
First and foremost, there is the bounce rate analytics matrix. This metric helps identify the actual number of website visitors who click into a webpage in your website and later leaves without looking for any other webpage at all. This analysis is called single page session analysis. You need to consider bounce rate in order to discern whether people find information availed in your website relevant or helpful. The more the single page sessions, the more the adjustments required.
Exit pages is the second metric to consider. Basically, this metrics avails analysis of the total webpages opened by web visitors before leaving. Thus, you can use the analysis to determine the webpage that failed to deliver tremendously to the visitors. You need to gauge the scores recorded by each webpage and the higher the scores the higher the modifications required.
The third metric is average session duration. Defining from its name, it helps you determine the average time spent by visitors in your website before they leave. When it comes to identifying the total number of people who enjoy using this website, you should consider this metric. Where the visitors spend ample time on the website, the better the experience. Additionally, this Google analytics metric helps determine whether people are reading the content you have availed especially the long form ones with thousands of words. For instance, if visitors spend two minutes in webpage and that webpage has content of 5000 words, then you are assured they aren’t reading. Consequently, you will determine the webpages that need development.
The last metric covered is average page load time which helps determine the average time that visitors get to wait for a page to load. Website visitors get frustrated fast with pages loading slowly. This ultimately helps you identify the average time visitors wait for the site to load. Where loading time supersedes one second, you should enhance modifications.
This are just the fundamental metrics to use but there are others. You get to modify and correct things that you are assured. Therefore, use these metrics in order to analyze information and help improve the experience of the people visiting your website.
Cited reference: basics